Dropped the ball; fumbled the puck; zigged when they shoulda zagged: CBC’s big OOPS
This is, I believe, what’s referred to in the sports biz as “IN YOUR FACE!!!!”
Just hours after CBC’s crafty executives and rights-contract negotiators announced that they had quite generously offered to summon a mediator to try to resolve the HNIC-theme impasse, CTV/TSN delivered this crashing check into the end boards:
Toronto, ON (June 9, 2008) – CTV Inc., together with Copyright Music & Visuals, today announced that CTV Inc. has acquired all rights to ‘The Hockey Theme’ in perpetuity, preserving the song’s legacy and ensuring it will be heard on national television for years to come. ‘The Hockey Theme’ song will now live on CTV Inc. properties TSN, RDS and across Canada on CTV during coverage of the upcoming Vancouver 2010 Olympics as outlined below.
The deal between CTV and Copyright Music & Visuals was agreed to in principle after the CBC publicly announced last Friday at 5 p.m. ET that a deal could not be reached with the rights holders. Due diligence was completed earlier today.
The song, which was created by Vancouver’s Dolores Claman in 1968, will now be used in NHL broadcasts on TSN and RDS beginning this Fall. In addition, CTV will utilize the song as part of its hockey coverage during the upcoming Vancouver 2010 Olympic Winter Games.
“The song has a long and storied history in Canadian sports and has become ingrained in the hearts and minds of hockey fans across the country. It is an iconic tune, embraced by Canadians everywhere, and we felt it was imperative to save it. We know we will be in hockey forever, so there’s no doubt this acquisition will create value for us,” said Rick Brace, President, Revenue, Business Planning and Sports, CTV Inc. “It’s an honour and a privilege to own such a cherished piece of Canadiana.”
“I am very moved by how so many Canadians have taken the hockey theme to heart. We are so pleased the song has found a new home,” said Claman. “Throughout our negotiations, CTV displayed a tremendous amount of respect for my family and the song. ‘The Hockey Theme’ means so much to Canadians, and we know it’s in good hands with CTV.”
The announcement complements TSN’s new six-year multi-platform NHL deal, featuring more coverage of Canadian teams than ever before with at least one Canadian team in every game. Earlier this year, RDS extended its exclusive rights agreement with the Montreal Canadiens through the 2011-12 season.
If the timeline information in CTV’s release is accurate, what this means is not only that CBC’s attempt to play hardball with the theme’s composer resulted in the People’s Network dithering away its relationship with the song, but that at the same time CBC brass were preparing through the weekend to execute the cunning hire-a-mediator gambit on Monday, Ms. Claman was already at home rolling (figuratively) around on a big pile of CTV money.
Ooops. The song lives on, and from this fall onward, every time a hockey fan watches a game on TSN, he/she will be reminded of how CBC got its jersey pulled over its head in this tussle.
In hockey slang, what CTV pulled off today would be “a great deke.” And in the parlance of the puck, CBC would likely be referred to as “a pylon.”
Highlight of the night? Indeed.
By Bal Brach
They thought they faced a backlash when they threatened to knock Don Cherry off the air? That was nuthin’.
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